Burberrys of London
Burberry and Burberrys of London are actually the same brand. The company was originally named Burberrys of London when it was founded in 1856 but was later changed to simply Burberry.
However, the brand’s signature check pattern with a brown background and black, white, and red stripes is often referred to as Burberry check or Burberry plaid. Burberrys of London is the hottest ticket for London Fashion Week and one of the most famous fashion houses in the world.
Under the creative direction of Daniel Lee, she is now proving to be an innovative player in the fashion space, combining her heritage with modernity. Trench coats, trench coats, camel checks: these universal style concepts originated with Burberry, a traditional British brand founded in 1856. Since then, the brand has reinvented its signature styles to become one of the most recognizable companies in the world.
Overviews Burberrys of London
The Burberrys of London name may evoke tradition and timeless quality standards, but the company has been a true force for innovation since its inception. In 1856, the young Thomas Burberrys of London began painting local players in a small paint shop in Basingstoke, England.
He made his name by inventing gabardine, a tightly woven, waterproof cotton inspired by the linen aprons worn by English shepherds and farmers. This lightweight, breathable, and highly durable material was simply revolutionary. In the early 20th century, business was booming at the Burberry Emporium on Haymarket Street in London.
The company has earned a reputation for training Antarctica’s best explorers, pilots, and climbers. And while targeting the more modest adventurers—golfers, skiers, equestrians—the company quickly branched out into the fine, everyday outerwear business. But Burberry’s most iconic and biggest claim to fame is, of course, the trench coat.
About Burberrys of London
It was designed for British soldiers in World War I and was equipped with shoulder pads and D-rings for grenades. Later, the double-breasted jacket was adapted for civilian use, equipped with storm flaps and lined with Burberry’s signature check. In the late 1990s, Rose Marie Bravo took over as CEO.
The Bronx-born dynamo shook off the cobwebs from his sleepy old home and began laying the foundation for a modern luxury brand. At the turn of the millennium, a revamped Burberry competed with the likes of Gucci and Louis Vuitton to satisfy the public’s appetite for logos and status symbols.
Christopher Bailey was hired as design director in 2001; They controlled the runaway pattern, and by 2010 it was clearly visible on less than 10% of products. Bailey turned what was still an outdoor apparel and accessories company into an industry darling. Season after season, the brand’s archives serve as the starting point for the ultra-modern present.
By moving its 2009 show from Milan to its home country, where it has exhibited for years, Burberry has made London Fashion Week an essential part of the fashion calendar. Bailey left home in early 2018 to spend more time with her husband and two young children. Riccardo Tisci, who legitimized streetwear catwalks and designed haute couture on the Givenchy red carpet, took charge of the brand for nearly five years. In 2022, Daniel Lee, formerly of Bottega Veneta, was appointed creative director.