Breitling Celebrates the Iconic Premier’s is a brand built around no-nonsense and robust tool timepieces with the needs of professionals in mind. In its 140-year history, the brand has gained the most attention and popularity for its technical and highly accurate chronographs.
New for 2023 – The legendary Breitling ‘Premier’ chronograph lineup has been revamped. This historically significant collection marks the brand’s shift from primarily functional tool watches to more grandeur. Now, the manufacturer has added 6 new premier models to it (5 made of stainless steel and one in 18 ct rose gold).
But more on that later; Let us first look at its history.
Birth of a Premier: Breitling Celebrates the Iconic Premier’s
Around 1943, Willy Breitling designed an elegant chronograph called the ‘Premier’. He advanced the tool-watch chronograph into the style icon we know today. The watches feature pure and clean designs inspired by the Art Deco style.
In 2019, Breitling took a new approach to redesigning its classic Premier, and this time the watches were sportier and generally more contemporary. Under new management, the watches remained true to their roots and boasted superior materials, parts and finishes.
However, demand for heritage designs grew over time and finally, in 2021, the brand went completely vintage and replaced the 2019 Premier Collection with a new 40mm Breitling B01 Heritage Chronograph lineup.
what now
As Breitling celebrates its 80th anniversary this year, Impeccable Style continues to combine vintage elements with modern aesthetics with 6 new anniversary models. To celebrate the anniversary, Breitling launched 6 new Premier models, each with a 42mm case, to celebrate the milestone.
Those who have seen the design of the new Premier for the first time may find it surprising that it does not fit the brand’s traditional watch form. For example, there are no oversized bezels and slide rules that we usually see on divers and pilot watches from Breitling.
But anyone who has followed the brand’s design evolution over the years will agree that the Swiss maison has breathed new life into the iconic collection. The watches sell for good prices in the pre-owned market and it is only a matter of time before these new releases rule the second-hand sector.
2023 Vision of ‘Premier’ Release
Breitling CEO Georges Kern said he is now committed to preserving the vivid vision of Willy Breitling, combining the precision of an instrument watch with the sophistication of a contemporary dress watch. He said the classic Premier watches of yesteryear embodied the energy of the post-war era and he was proud to continue that tradition today. But the new release will definitely embrace the modern-retro version of today. So, anyone who likes the 2021 catalog will definitely appreciate the Fusion.
Presence
All six models feature a slimmer profile than previous versions. The models come in a 42 mm case. The brand has made five changes, one with a stainless steel case and another with an 18ct rose gold case, both with a stable, sleek bezel. The steel model has new dial shades in blue, green, salmon and cream, while the rose gold variant has the classic cream dial.
The dial is equipped with applied Arabic numerals, syringe-style hands, ‘Chronograph Premier’ text and two registers at 3 and 9 o’clock respectively. All of them come on a 7-row metal bracelet or leather strap.
movement
6 The new Breitling Premier B01 Chronograph model lives up to Willy Breitling’s uncompromising watchmaking standards. The self-winding Breitling Caliber 01 powers all six variants while providing maximum accuracy, efficiency and reliability. This movement is highly respected by the industry, certified to provide an accuracy of -4/+6 seconds per day.
Other details
- Case thickness: 13.6 mm
- Loom: Yes
- Water resistance: 100 m
- Power reserve: 70 hours
- Turn: Automatic
Conclusion
It is not hard to conclude that the new releases by Breitling are in a league of their own. When it comes to prestige, precision technology, watchmaking and heritage, Breitling knows how to do it all! These 6 new additions offer a more attractive character than the sportier 2019 versions. Plus, you’ll definitely have a hard time choosing between the classic black or the elegant salmon. Or maybe blue is just too unique!
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